Marketing Manager – Las Iguanas

Salary: £45k

Location: Central London (We're based just 5-minute walk from Oxford Circus).  However, we will consider applications from outside of London! With this role,  you can work from our restaurants and/or from home.

Company information

The Big Table is one of the leading independent restaurant companies in the UK. We operate some of the most recognisable and loved restaurant brands in the casual dining sector, such as Bella Italia, Café Rouge, Frankie & Benny’s, Banana Tree and Las Iguanas. We operate over 230 restaurant sites in a variety of locations including leisure parks, shopping centres and high streets. We are a national business, with restaurants located across the country, from Inverness to Torquay, employing thousands of people and serving millions of meals each year.

 Las Iguanas is a leading success story in the UK casual dining market. Founded in Bristol in 1991, Las Iguanas exploded onto the food scene bringing the flavours, sights, smells and culinary exploration of Mexico and South America to the UK. Over 30 years later, Las Iguanas now has 50 restaurants across the UK and over 1,500 Team members. Now is an incredibly exciting time to join Las Iguanas as we relaunch the brand with edgier and more urban Mexican imagery and the sociability and vibe of the classic Cantina.  

Description

As Marketing Manager you will be responsible for creating, developing, executing and maintaining marketing strategies to meet agreed company objectives, namely driving positive guest scores, maximising performance and brand reputation, and leading to overall improved EBITDA. You will evaluate customer research and feedback, market conditions, and competitor data and implement marketing plan alterations as needed.

You will support the Marketing Director in the delivery of the marcomms and brand strategy, focused on delivering against commercial objectives and driving the future of the brand forward and also support the wider marketing team across several key projects offering guidance, idea creation and management, where required.

 Main responsibilities

To create, drive, develop and execute marketing strategies that drive brand awareness, guest engagement, and sales and covers growth for the organisation. To shape the brand identity and reputation, by promoting the business, and enhancing the overall guest experience.

The Marketing Manager will lead the brands marketing in our 50 sites, ensuring that campaigns are planned and all collateral is delivered on time and in, execution to deliver a consistent presence in all sites.

This role will own the tracking and understanding of short-term and long-term digital product trends and competitor activity. Use analytics to generate insights into customer’s behaviour to inform customer understanding and communication plan effectiveness. Build an ongoing understanding of the impact of all activities to enable amplification of the most effective as required.

You will accurately and consistently reflect the Brand Positioning, Essence, and Vision in all brand communication executions and work effectively with all agencies and internal designers to ensure they deliver in line with the annual brand calendar of activations and campaigns.

As Marketing Manager, you will push boundaries and innovate as required to ensure the brand continues to evolve and grow in an ever-changing world.

In the role, you will work with the Marketing Director to develop the communications strategy and roadmap to build awareness and engagement, increasing the  frequency of guest visits and driving loyalty through the execution four strategy.

 Key skills required:

Min 5 years of marketing experience, preferably in a branded food retail environment

Knowledge and engagement within the hospitality industry – on top of trends, emerging innovations, and competitor activity

Excellent interpersonal and communication skills

Strong copywriting skills

Organised and competent at project management with multiple stakeholders

 Benefits:

·       Bonus Programme

·       50% off in any Big Table Group Restaurant Discounts

·       25% off for Family & Friends

·       Discounted Gym Membership

·       And much more!

 At the Big Table Group, there’s a seat for everyone. Take your place, share your experiences and let’s celebrate the differences we all bring every day!

We anticipate great interest in this role and may close applications early if needed.

Marketing Manager – Las Iguanas

Salary: £45k

Location: Central London (We're based just 5-minute walk from Oxford Circus).  However, we will consider applications from outside of London! With this role,  you can work from our restaurants and/or from home.

Company information

The Big Table is one of the leading independent restaurant companies in the UK. We operate some of the most recognisable and loved restaurant brands in the casual dining sector, such as Bella Italia, Café Rouge, Frankie & Benny’s, Banana Tree and Las Iguanas. We operate over 230 restaurant sites in a variety of locations including leisure parks, shopping centres and high streets. We are a national business, with restaurants located across the country, from Inverness to Torquay, employing thousands of people and serving millions of meals each year.

 Las Iguanas is a leading success story in the UK casual dining market. Founded in Bristol in 1991, Las Iguanas exploded onto the food scene bringing the flavours, sights, smells and culinary exploration of Mexico and South America to the UK. Over 30 years later, Las Iguanas now has 50 restaurants across the UK and over 1,500 Team members. Now is an incredibly exciting time to join Las Iguanas as we relaunch the brand with edgier and more urban Mexican imagery and the sociability and vibe of the classic Cantina.  

Description

As Marketing Manager you will be responsible for creating, developing, executing and maintaining marketing strategies to meet agreed company objectives, namely driving positive guest scores, maximising performance and brand reputation, and leading to overall improved EBITDA. You will evaluate customer research and feedback, market conditions, and competitor data and implement marketing plan alterations as needed.

You will support the Marketing Director in the delivery of the marcomms and brand strategy, focused on delivering against commercial objectives and driving the future of the brand forward and also support the wider marketing team across several key projects offering guidance, idea creation and management, where required.

 Main responsibilities

To create, drive, develop and execute marketing strategies that drive brand awareness, guest engagement, and sales and covers growth for the organisation. To shape the brand identity and reputation, by promoting the business, and enhancing the overall guest experience.

The Marketing Manager will lead the brands marketing in our 50 sites, ensuring that campaigns are planned and all collateral is delivered on time and in, execution to deliver a consistent presence in all sites.

This role will own the tracking and understanding of short-term and long-term digital product trends and competitor activity. Use analytics to generate insights into customer’s behaviour to inform customer understanding and communication plan effectiveness. Build an ongoing understanding of the impact of all activities to enable amplification of the most effective as required.

You will accurately and consistently reflect the Brand Positioning, Essence, and Vision in all brand communication executions and work effectively with all agencies and internal designers to ensure they deliver in line with the annual brand calendar of activations and campaigns.

As Marketing Manager, you will push boundaries and innovate as required to ensure the brand continues to evolve and grow in an ever-changing world.

In the role, you will work with the Marketing Director to develop the communications strategy and roadmap to build awareness and engagement, increasing the  frequency of guest visits and driving loyalty through the execution four strategy.

 Key skills required:

Min 5 years of marketing experience, preferably in a branded food retail environment

Knowledge and engagement within the hospitality industry – on top of trends, emerging innovations, and competitor activity

Excellent interpersonal and communication skills

Strong copywriting skills

Organised and competent at project management with multiple stakeholders

 Benefits:

·       Bonus Programme

·       50% off in any Big Table Group Restaurant Discounts

·       25% off for Family & Friends

·       Discounted Gym Membership

·       And much more!

 At the Big Table Group, there’s a seat for everyone. Take your place, share your experiences and let’s celebrate the differences we all bring every day!

We anticipate great interest in this role and may close applications early if needed.