Description
Do you get excited about the intersection of food, consumer relations, and marketing? Do you have a passion for collaborating and growing a lifestyle brand in creative, strategic way? Do you want to be part of a fast growing, entrepreneurial minded business? If this is you, we want you to join our team!
CAVA is a fast-growing culinary brand with a portfolio of fast-casual restaurants and a packaged goods line dedicated to fresh, Mediterranean-inspired, better-for-you cuisine. Born from a full-service restaurant collaboration between three first-generation Greek-American childhood friends in the Washington, DC, area, our mission is to fuel full lives through a bold and innovative food culture. Our chef-driven fast-casual format currently has more than 60 restaurants across ten states, with further expansion ahead.
The CRM Manager plays the main role of managing the business’s day-to-day consumer relations protocols, their refinement, CRM segmentation, onsite personalization, and product recommendation programs and platforms. They also manage key vendor relationship and databases, in formulating strategies, strategy execution, asset deliverable management, as well as the testing of all SMS, emails, among other multi-channel communications. They are also tasked with overseeing the creation of models against lifetime value, acquisition, retention, churn, and loyalty.
They will work with third-party vendors in order to improve consumer communications and remarketing campaigns and work closely with key stakeholders in developing the consumer loyalty vision for the business and instilling that vision across the organizational departments and contact points, for example, social, web, mobile, email. They collaborate with the senior management in building conversion metrics and ensuring consistency in all consumer contact initiatives and programs.
The CRM Manager plays an active role in the formation of the weekly/monthly/annual departmental calendars that enable the continuous and consistent testing, learning, and optimization in order to maximize consumers’ lifetime value. The CRM Manager also structures CRM activities with a view of maximizing KPI improvement, ROI, and business impact.
At this capacity, the CRM Manager oversees and coordinates the implementation of new CRM campaign management tools inclusive of email service provider integration, front-end integration, and CRM integration with the internal IT/data departments, third-party providers, and email service providers. They oversee direct communications with consumers and plays a leading role in deciding on the CRM platforms, structures, and architecture in order to guarantee that consumer relations are carried out seamlessly across the business.
You will:
• Development of consumer segmentation models along with internal and external analysts and based on common characteristics inclusive of purchase history, consumer type, consumer behavior, and demographics.
• Drive the continuous optimization of on-site product recommendations, cross-selling and merchandising opportunities based on segmentation models and desired actions.
• Provide strategic guidance to CRM strategies that will be inclined to drive maximum ROI.
• Directly reaches out to consumers in an effort to gather feedback and ensure that the business’s consumer relations programs are effective and that they are of high quality and standards and also that they facilitate the execution of successful marketing campaigns enabling consumer loyalty.
• Conducts post-campaign analytics for the purpose of realizing recommendations for future CRM campaigns.
• Maintain a strong knowledge and understanding of the current and emerging strategies, trends, and techniques that consistently give the business a lead in consumer acquisition within the market.
You have:
• Bachelor’s degree in Marketing, Business Administration, Public Relations, or similar field
• 4-6 years in related work experience
• Strong analytical and creative problem-solving skills
• An understanding of leading customer tools and technologies that improve customer interactions
• Highly detail-oriented, resourceful, and able to manage multiple priorities in a fast-paced, team environment
• Excellent communication and interpersonal skills
• Experience with set-up and development of CRM programs and campaigns
We offer:
• Competitive base salary and annual bonus potential
• Benefits options including: medical (with potential health savings account contribution from CAVA), dental, vision, telemedicine, short and long-term disability insurance, life insurance, pet insurance, and 401K with CAVA match
• Unlimited paid time off (PTO)
• Free CAVA food
• Four volunteer days per year to help the community with acts of services/volunteering
CAVA – joining “A culture, not a concept™”
Do you get excited about the intersection of food, consumer relations, and marketing? Do you have a passion for collaborating and growing a lifestyle brand in creative, strategic way? Do you want to be part of a fast growing, entrepreneurial minded business? If this is you, we want you to join our team!
CAVA is a fast-growing culinary brand with a portfolio of fast-casual restaurants and a packaged goods line dedicated to fresh, Mediterranean-inspired, better-for-you cuisine. Born from a full-service restaurant collaboration between three first-generation Greek-American childhood friends in the Washington, DC, area, our mission is to fuel full lives through a bold and innovative food culture. Our chef-driven fast-casual format currently has more than 60 restaurants across ten states, with further expansion ahead.
The CRM Manager plays the main role of managing the business’s day-to-day consumer relations protocols, their refinement, CRM segmentation, onsite personalization, and product recommendation programs and platforms. They also manage key vendor relationship and databases, in formulating strategies, strategy execution, asset deliverable management, as well as the testing of all SMS, emails, among other multi-channel communications. They are also tasked with overseeing the creation of models against lifetime value, acquisition, retention, churn, and loyalty.
They will work with third-party vendors in order to improve consumer communications and remarketing campaigns and work closely with key stakeholders in developing the consumer loyalty vision for the business and instilling that vision across the organizational departments and contact points, for example, social, web, mobile, email. They collaborate with the senior management in building conversion metrics and ensuring consistency in all consumer contact initiatives and programs.
The CRM Manager plays an active role in the formation of the weekly/monthly/annual departmental calendars that enable the continuous and consistent testing, learning, and optimization in order to maximize consumers’ lifetime value. The CRM Manager also structures CRM activities with a view of maximizing KPI improvement, ROI, and business impact.
At this capacity, the CRM Manager oversees and coordinates the implementation of new CRM campaign management tools inclusive of email service provider integration, front-end integration, and CRM integration with the internal IT/data departments, third-party providers, and email service providers. They oversee direct communications with consumers and plays a leading role in deciding on the CRM platforms, structures, and architecture in order to guarantee that consumer relations are carried out seamlessly across the business.
You will:
• Development of consumer segmentation models along with internal and external analysts and based on common characteristics inclusive of purchase history, consumer type, consumer behavior, and demographics.
• Drive the continuous optimization of on-site product recommendations, cross-selling and merchandising opportunities based on segmentation models and desired actions.
• Provide strategic guidance to CRM strategies that will be inclined to drive maximum ROI.
• Directly reaches out to consumers in an effort to gather feedback and ensure that the business’s consumer relations programs are effective and that they are of high quality and standards and also that they facilitate the execution of successful marketing campaigns enabling consumer loyalty.
• Conducts post-campaign analytics for the purpose of realizing recommendations for future CRM campaigns.
• Maintain a strong knowledge and understanding of the current and emerging strategies, trends, and techniques that consistently give the business a lead in consumer acquisition within the market.
You have:
• Bachelor’s degree in Marketing, Business Administration, Public Relations, or similar field
• 4-6 years in related work experience
• Strong analytical and creative problem-solving skills
• An understanding of leading customer tools and technologies that improve customer interactions
• Highly detail-oriented, resourceful, and able to manage multiple priorities in a fast-paced, team environment
• Excellent communication and interpersonal skills
• Experience with set-up and development of CRM programs and campaigns
We offer:
• Competitive base salary and annual bonus potential
• Benefits options including: medical (with potential health savings account contribution from CAVA), dental, vision, telemedicine, short and long-term disability insurance, life insurance, pet insurance, and 401K with CAVA match
• Unlimited paid time off (PTO)
• Free CAVA food
• Four volunteer days per year to help the community with acts of services/volunteering
CAVA – joining “A culture, not a concept™”
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