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CRM Executive
Summary
CRM Executive
| Salary | Up to £30000 / Year Plus Bonus |
| Schedule | Full Time |
| Experience | Minimum 2 years of experience |
| Location | 9 Whitehall, Westminster, London SW1A 2DD, UK |
CRM Executive
Description
Prezzo Ltd are a leading branded restaurant company with a notably sized portfolio of quality restaurants within the UK and Ireland.
At Prezzo Ltd. we believe that the most important asset to any successful business is great people. We work hard to attract staff that are friendly, positive, energetic team players.
Our teams are growing! We have an exciting opportunity to bring on a CRM Executive to join our Commercial and Insights team!
You’ll be working alongside our CRM & Promotions Manager and our Email CRM Specialist. Together the team is responsible for ensuring the execution and development of our CRM plan. With a focus on targeted, personalised content, regular A/B testing and building of trigger campaigns. The long term aim of driving customer loyalty, brand recognition and relevant, exciting content.
Key Responsibilities
• Build and execution of our email communication plan
• Ensure the brand is presented correctly in terms of image, presence and consistency
• Ensure that QA processes are followed and campaigns are successfully delivered
o Troubleshoot HTML email rendering issues (mobile rendering, different domains)
o Troubleshoot deliverability to various ISPs
• Become Salesforce Marketing Cloud expert in the team
• Keeping on top of Salesforce updates: new templates, use of GIFs and email trends
• Grow a content library to be used for dynamic content
• Select/create targeted audiences as part of the segmentation planning
• Set-up and feedback on subject line A/B testing
• Closely work with Commercial, Marketing and digital teams to improve/develop the customer journey and ensure consistent messaging at each touch point
• Closely work with in house graphic designer on email images and template development
• Reporting CRM activity and communicating this to the wider marketing team
• Monitoring competitor activity and reporting back any key findings
Skills
Essential
• Experience working with Salesforce or similar Email Service Providers
• HTML and CSS experience
• Ability to collaborate and work in a fast paced environment
• 2+ years’ experience in a similar role
• Exceptional eye for detail with strong organisational and prioritisation skills
• Inquisitive thinker and looking at communication from customer point of view
• Good communicator
Desirable
• Experience in building/designing mobile responsive email HTML templates
• Strong understanding of customer lifecycle and how to influence customer behaviour
• Knowledge of FastStats Discoverer/People Stage (full training will be available)
• Adobe Photoshop experience
At Prezzo Ltd. we believe that the most important asset to any successful business is great people. We work hard to attract staff that are friendly, positive, energetic team players.
Our teams are growing! We have an exciting opportunity to bring on a CRM Executive to join our Commercial and Insights team!
You’ll be working alongside our CRM & Promotions Manager and our Email CRM Specialist. Together the team is responsible for ensuring the execution and development of our CRM plan. With a focus on targeted, personalised content, regular A/B testing and building of trigger campaigns. The long term aim of driving customer loyalty, brand recognition and relevant, exciting content.
Key Responsibilities
• Build and execution of our email communication plan
• Ensure the brand is presented correctly in terms of image, presence and consistency
• Ensure that QA processes are followed and campaigns are successfully delivered
o Troubleshoot HTML email rendering issues (mobile rendering, different domains)
o Troubleshoot deliverability to various ISPs
• Become Salesforce Marketing Cloud expert in the team
• Keeping on top of Salesforce updates: new templates, use of GIFs and email trends
• Grow a content library to be used for dynamic content
• Select/create targeted audiences as part of the segmentation planning
• Set-up and feedback on subject line A/B testing
• Closely work with Commercial, Marketing and digital teams to improve/develop the customer journey and ensure consistent messaging at each touch point
• Closely work with in house graphic designer on email images and template development
• Reporting CRM activity and communicating this to the wider marketing team
• Monitoring competitor activity and reporting back any key findings
Skills
Essential
• Experience working with Salesforce or similar Email Service Providers
• HTML and CSS experience
• Ability to collaborate and work in a fast paced environment
• 2+ years’ experience in a similar role
• Exceptional eye for detail with strong organisational and prioritisation skills
• Inquisitive thinker and looking at communication from customer point of view
• Good communicator
Desirable
• Experience in building/designing mobile responsive email HTML templates
• Strong understanding of customer lifecycle and how to influence customer behaviour
• Knowledge of FastStats Discoverer/People Stage (full training will be available)
• Adobe Photoshop experience
Prezzo Ltd are a leading branded restaurant company with a notably sized portfolio of quality restaurants within the UK and Ireland.
At Prezzo Ltd. we believe that the most important asset to any successful business is great people. We work hard to attract staff that are friendly, positive, energetic team players.
Our teams are growing! We have an exciting opportunity to bring on a CRM Executive to join our Commercial and Insights team!
You’ll be working alongside our CRM & Promotions Manager and our Email CRM Specialist. Together the team is responsible for ensuring the execution and development of our CRM plan. With a focus on targeted, personalised content, regular A/B testing and building of trigger campaigns. The long term aim of driving customer loyalty, brand recognition and relevant, exciting content.
Key Responsibilities
• Build and execution of our email communication plan
• Ensure the brand is presented correctly in terms of image, presence and consistency
• Ensure that QA processes are followed and campaigns are successfully delivered
o Troubleshoot HTML email rendering issues (mobile rendering, different domains)
o Troubleshoot deliverability to various ISPs
• Become Salesforce Marketing Cloud expert in the team
• Keeping on top of Salesforce updates: new templates, use of GIFs and email trends
• Grow a content library to be used for dynamic content
• Select/create targeted audiences as part of the segmentation planning
• Set-up and feedback on subject line A/B testing
• Closely work with Commercial, Marketing and digital teams to improve/develop the customer journey and ensure consistent messaging at each touch point
• Closely work with in house graphic designer on email images and template development
• Reporting CRM activity and communicating this to the wider marketing team
• Monitoring competitor activity and reporting back any key findings
Skills
Essential
• Experience working with Salesforce or similar Email Service Providers
• HTML and CSS experience
• Ability to collaborate and work in a fast paced environment
• 2+ years’ experience in a similar role
• Exceptional eye for detail with strong organisational and prioritisation skills
• Inquisitive thinker and looking at communication from customer point of view
• Good communicator
Desirable
• Experience in building/designing mobile responsive email HTML templates
• Strong understanding of customer lifecycle and how to influence customer behaviour
• Knowledge of FastStats Discoverer/People Stage (full training will be available)
• Adobe Photoshop experience
At Prezzo Ltd. we believe that the most important asset to any successful business is great people. We work hard to attract staff that are friendly, positive, energetic team players.
Our teams are growing! We have an exciting opportunity to bring on a CRM Executive to join our Commercial and Insights team!
You’ll be working alongside our CRM & Promotions Manager and our Email CRM Specialist. Together the team is responsible for ensuring the execution and development of our CRM plan. With a focus on targeted, personalised content, regular A/B testing and building of trigger campaigns. The long term aim of driving customer loyalty, brand recognition and relevant, exciting content.
Key Responsibilities
• Build and execution of our email communication plan
• Ensure the brand is presented correctly in terms of image, presence and consistency
• Ensure that QA processes are followed and campaigns are successfully delivered
o Troubleshoot HTML email rendering issues (mobile rendering, different domains)
o Troubleshoot deliverability to various ISPs
• Become Salesforce Marketing Cloud expert in the team
• Keeping on top of Salesforce updates: new templates, use of GIFs and email trends
• Grow a content library to be used for dynamic content
• Select/create targeted audiences as part of the segmentation planning
• Set-up and feedback on subject line A/B testing
• Closely work with Commercial, Marketing and digital teams to improve/develop the customer journey and ensure consistent messaging at each touch point
• Closely work with in house graphic designer on email images and template development
• Reporting CRM activity and communicating this to the wider marketing team
• Monitoring competitor activity and reporting back any key findings
Skills
Essential
• Experience working with Salesforce or similar Email Service Providers
• HTML and CSS experience
• Ability to collaborate and work in a fast paced environment
• 2+ years’ experience in a similar role
• Exceptional eye for detail with strong organisational and prioritisation skills
• Inquisitive thinker and looking at communication from customer point of view
• Good communicator
Desirable
• Experience in building/designing mobile responsive email HTML templates
• Strong understanding of customer lifecycle and how to influence customer behaviour
• Knowledge of FastStats Discoverer/People Stage (full training will be available)
• Adobe Photoshop experience
Details
| Salary | Up to £30000 / Year Plus Bonus |
| Schedule | Full Time |
| Experience | Minimum 2 years of experience |
| Location | 9 Whitehall, Westminster, London SW1A 2DD, UK |
Skills
Customer Relations
By applying you confirm you have these skills.
Prezzo Restaurant Support - Whitehall
| Salary |
Up to £30000 / Year Plus Bonus |
| Schedule | Full Time |
| Experience | Minimum 2 years of experience |
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9 Whitehall, Westminster, London SW1A 2DD, UK